Edible insect are great. But there is still more work to be done. The availability is limited to mostly mail order and the variety is lacking too. There is a lot of potential for new and creative entomophagy products. Cost is also high.
A note before I get into the main point of this post – Entomophagy start ups aren’t just about the selling of foods that are or contain insects. They are Lifestyle BRANDS. What you choose to eat says a lot about who you are. By choosing edible insects you are making a statement that you care about the environment, animal welfare, and your health.
What can you do?
- Create demand… by buying more edible insects. Two parts to this. One is consuming processed edible insect products like Hopper Granola Crunch. Second is using more edible insect ingredients in cooking. There are now a few options for cricket flour and also frozen whole crickets (my preferred way to buy insects). Cost will go way down with companies producing higher volumes of product and variety will go up.
- Get your swag on! You are what you eat. You are what you wear too. How better to start a conversation about food choices than to wear edible insect gear. In essence, you are doing guerrilla marketing for the start ups and yourself. Its a win win. If you missed the perks from Exo‘s kick starter campaign, its not too late to get a T-shirt on their website. (its an affiliate link… I just want to make it easy for you to get awesome swag)
- Tweet and Re-Tweet. Edible insect companies are constantly posting great stuff on the web.
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