Sal de Cricket

Sal de Cricket is almost ready to launch. Here is snap shot of the decisions and details that went into the commercialization process.

The Primary Packaging-

Capture jar

I looked at a few different bottles and sized. The straight sided 4 oz volume-metric jar was selected in part because its different than the typical seasoning/ spice jar. Sal de Cricket is a premium product so glass was chosen over a plastic option. Glass looks really nice but also weighs more. Fortunately, my estimates puts it in the lowest weight class, even when full, for pre-paid shipping. Products geared toward online sales tend to have minimalist packaging. I do aspire to distribute via whole sale and I also feel the packaging adds value for the consumer.

Smaller bottles have constraints with the amount of info that can be on the label. There are other options like a secondary tag or box but it does added a step to production.

A white cap was selected by family vote. I’m also using a clear shrink band and a 1 x 0.375 in. label on the bottom for the expiration date.

The display panel  is approximately 15 sq. in. and provides just enough space for product branding and communication.

The Label Artwork –

The primary display panel contains the brand and product name, general description, potential uses and the mandatory pack weight.

Capture sal de cricket draft label

The right panel has additional product information.. the what and why, how to use it, and where to get more information. Also a bar code. I selected to purchase the bar code through a reputable re-seller instead of through GS-1 to save on the initial commercialization costs.

The left panel contains the nutrition fact panel, ingredient declaration and the company identification. The nutrition panel is the linear format to save space on the label. This is allowed as the label surface area is less than 40 sq. in. The simplified format and “Not a significant source of ____”exceptions are used. The other option was to not include a nutrition facts panel because sales are below the quota but I choose to include it as its more professional to do so.

Bob the Cricket was designed by a freelance artist and I added the Incredible Foods banner and the rest of the artwork.

I spent a lot of time and revisions to get it just right!


The Seasoning –

Cricket powder, the key ingredient, is currently being sourced from Aspire in Austin, Texas. The drivers for selecting Aspire is that its a regional supplier to where I am located and it is also organic. I was also satisfied with their answers to the edible insect supplier questionnaire. I had also sampled from Entomo Farms and Cricket Flours and found them to be comparable in flavor and particle size.

Unlike most ento products on the market, Sal de Cricket celebrates the unique flavor of dry roasted ground crickets. Flavors of earthy, brothy notes and slight crustacean aroma are prevalent. Cricket powder is high in protein which adds rich umami taste.

seasoned rim sal de cricket crop 2

Sea salt makes the bulk of the blend. The salt has a medium particle size distribution that will work well for a variety of applications. A relatively bright chili was selected for the spice component. Cricket powder has a deep earthy note so a bright chili compliments it well. Additional paprika was added to provide additional pepper and natural smoke notes with out heat. Lime peel for additional brightness and bulk. A small amount of ground spices finish the blend for added character.

Legal –

Business registration is complete!

I also compiled a food safety dossier for Sal de Cricket.

Manufacturing –

An initial run is set up with a local food manufacturer.

Website –

See more about Sal de Cricket at

Distribution –

3rd party logistics is set up. Because its a food product, storing at my home is not permitted.

Marketing –

  • Visit me on twitter at
  • I’m setting up a vendor booth at Eat Insects Detroit May 26-28, 2016
  • Local specialty store sales visits
  • Friends and Family calls seeking ambassadors
  • I have a lot more to learn in this area!


Follow Incredible Foods on twitter to stay in touch.

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